Seven Decades of Beauty, Rooted in Nature and Science
Where It All Began
In 1950, Dr S.S. Nishat founded the Hygienic Research Institute (HRI), laying the foundation for what would become some of India’s most trusted names in hair care
Inspired by the vision of beauty rooted in both nature and science, Mr Kailash Chhabra formulated Super Vasmol 33 Kesh Kala, a pioneering product that defined a category and earned its place in millions of Indian homes and hearts.
Expanding Our Reach
With innovation at the heart of it all and the start of production at the MIDC manufacturing facility, HRI stepped into an exciting new phase of growth and possibility.
Mrs. Ritika Chhabra laid the foundation for HRI's Research & Development (R&D) function, ensuring that science remained at the heart of every innovation and every product.
As CEO, Mr. Manish Chhabra led a new chapter for HRI, opening doors to fresh opportunities and guiding the company towards its next phase of growth.
Introducing Streax
Believing hair colour could be more than just covering greys, HRI reimagined it as a form of self-expression. This vision gave birth to Streax, a brand that spoke to the new generation of Indian consumers.
HRI entered into a strategic collaboration for liquid hair colours, bringing advanced formulation knowledge and global standards of innovation to Indian consumers.
Building Momentum
HRI expanded its portfolio with a range of innovative hair colour and care solutions. The launch of Jasmine Hair Oil, Yogiraj Thanda Tel, and Powder Hair Colours reflected our deep understanding of diverse consumer needs.
HRI launched the Streax Professional Division, bringing salon-grade expertise and premium hair care solutions to professionals across the country.
Taking Centre Stage
HRI strengthened the Streax story with Sonakshi Sinha as brand ambassador for Streax, bringing confidence and individuality to the brand.
Akshay Kumar joined as brand ambassador for Streax Insta, reflecting the brand’s energy, dynamism, and mass appeal.
Making Our Mark
With the launch of Streax Insta Shampoo Hair Colour, HRI made natural-looking black hair faster and easier than ever. It cemented Streax Insta as a trusted, go-to solution for quick, salon-like results at home.
Scaling New Horizons
HRI appointed Kajol as Brand Ambassador for Vasmol, bringing warmth, authenticity, and star power to one of India’s most loved haircare brands.
The Journey Continues
The launch of Vasmol Advanced Crème marks a new milestone, bringing the trusted Vasmol legacy into a premium era with deep nourishment and long-lasting, flawless colour.
Continuing to push boundaries in hair colour and care, HRI remains committed to delivering solutions that are effective, accessible, and ahead of their time.