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Seven Decades of Beauty, Rooted in Nature and Science

Where It All Began

  • In 1950, Dr S.S. Nishat founded the Hygienic Research Institute (HRI), laying the foundation for what would become some of India’s most trusted names in hair care
  • Inspired by the vision of beauty rooted in both nature and science, Mr Kailash Chhabra formulated Super Vasmol 33 Kesh Kala, a pioneering product that defined a category and earned its place in millions of Indian homes and hearts.
 

Expanding Our Reach

  • With innovation at the heart of it all and the start of production at the MIDC manufacturing facility, HRI stepped into an exciting new phase of growth and possibility.
  • Mrs. Ritika Chhabra laid the foundation for HRI's Research & Development (R&D) function, ensuring that science remained at the heart of every innovation and every product.
  • As CEO, Mr. Manish Chhabra led a new chapter for HRI, opening doors to fresh opportunities and guiding the company towards its next phase of growth.
 
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Introducing Streax

  • Believing hair colour could be more than just covering greys, HRI reimagined it as a form of self-expression. This vision gave birth to Streax, a brand that spoke to the new generation of Indian consumers.
  • HRI entered into a strategic collaboration for liquid hair colours, bringing advanced formulation knowledge and global standards of innovation to Indian consumers.
 
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Building Momentum

  • HRI expanded its portfolio with a range of innovative hair colour and care solutions. The launch of Jasmine Hair Oil, Yogiraj Thanda Tel, and Powder Hair Colours reflected our deep understanding of diverse consumer needs.
  • HRI launched the Streax Professional Division, bringing salon-grade expertise and premium hair care solutions to professionals across the country.
 
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Taking Centre Stage

  • HRI strengthened the Streax story with Sonakshi Sinha as brand ambassador for Streax, bringing confidence and individuality to the brand.
  • Akshay Kumar joined as brand ambassador for Streax Insta, reflecting the brand’s energy, dynamism, and mass appeal.
 
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Making Our Mark

  • With the launch of Streax Insta Shampoo Hair Colour, HRI made natural-looking black hair faster and easier than ever. It cemented Streax Insta as a trusted, go-to solution for quick, salon-like results at home.
 
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Scaling New Horizons

  • HRI appointed Kajol as Brand Ambassador for Vasmol, bringing warmth, authenticity, and star power to one of India’s most loved haircare brands.
 
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The Journey Continues

  • The launch of Vasmol Advanced Crème marks a new milestone, bringing the trusted Vasmol legacy into a premium era with deep nourishment and long-lasting, flawless colour.
  • Continuing to push boundaries in hair colour and care, HRI remains committed to delivering solutions that are effective, accessible, and ahead of their time.
 
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